The summer before your college kid departs is full of ups and downs, many of which are actually meant to make your kid’s departure a bit easier on both of you.
Basically, there is plenty of arguing, and plenty of scenarios where it’s clear this kid doesn’t “fit” in the household anymore and it’s time to move on and OUT.
The campaign consisted of 2x 30 second videos, 2x 6 second videos, 5 Memes, Pinterest and Instagram assets, with the primary objective to drive sign-ups to Beyond+ program and a secondary objective to drive awareness/engagement of Bed Bath’s Campus Ready program with parents of college-age consumers and college-aged consumers themselves as well as own “dorm life” conversations across relevant social networks.
For International Women’s Day, Google wanted to recognize the all impactful accomplishments—big and small—that women are doing. This was just a glimpse of what women in the organization are achieving today. Here’s to the future!
Agency: MBooth / Production: Compass Rose / Director: Andrew May
2018 Big Apple Awards Category: Best of Best, Video & PSA
2018 Silver Anvil Awards AOE Category: Most Effective CSR Campaign
Pair Up with JCPenney
Did you know that YouTube is more than Cat Videos? Well, now you know. What started as simple concept development and prototyping developed into a 2-year project working with really smart people. To promote YouTube's best performing channels, the team created 14 fully integrated campaigns in the USA and UK. Shortly after, the campaign went global.
Best part about it? My favorite spots aired in the MadMen Series Finale. Talk about full circle...
Two Worlds, One Macallan. A 360º journey through the Two Worlds that make up the newest expression, The Macallan Double Cask 12 Years Old. The Film was released at an event in upstate NY and generated 200+ shares across social, 1.2 million impressions, and 27K+ engagements. The launch’s 50+ media stories, including features in The Wall Street Journal and CNBC, generated more than 200MM earned impressions.
Responsibilities: Creative Direction, Social cutdowns Editor
Shot in NYC at the Flatiron Room, The Macallan brand ambassadors came together to create a series of videos illustrating the complexities of each of their premier whiskeys.
Responsibilities: Creative Direction, Concept Development
Director: Tiago Veiga
The Macallan Double Cask Overview
The Macallan Double Cask Tasting
The Macallan Fine Oak Range - Overview
The Macallan Fine Oak 15 Tasting
The Macallan Sherry Oak Range - Overview
The Macallan Sherry Oak 12 Tasting
The Macallan Reflexion Tasting
The Macallan M Tasting
Trident — A Little Piece of Happy
Little is big. In other words, don’t underestimate the power of little. Because there’s a little happy in every piece of Trident. This was a fully integrated campaign where we set out to produce a set of happy videos and a website that hosted tons of happy surprises to help you boost your mood. Not bad for a piece of gum.
Responsibilities: Creative Direction, Art Direction, Concept Development, Editing & Design.
Brooks Running - Social Content
The objective of this campaign was to create a seasonal series of lifestyle-driven photography for social media that captured the true nature of running with friends in both an urban and nature environments.
It's not every day you get an email from Lucas Films with a sound bed of R2D2 Sounds and Anthony Daniels recorded voice and are told to play. As a Star Wars fan, it doesn't get any better than that.
This was a Web-Wide scavenger hunt to promote the launch of a Verizon special edition phone. Users would begin the hunt on the site, travel through the web to find clues and finish here. First ones to enter the codes would win.
The DROIDSPACE as we called it, is a 3-D environment that can be navigated using body language via a webcam head-tracking system. This innovative and immersive Droid experience fulfills the promise of the "Next Generation of Does.