GDC / ECD / Creating Content Since 1998

Pair Up with JCPenney

This JCPenney Pair Up campaign is about giving back to kids in need while back to school shopping.

We Paired Up with JCPenney to bring awareness to the uncovered issue.

Responsibilities: Creative Direction, Concept Development, Production, Editing, Design

Agency: MBooth / Production: Compass Rose / Director: Andrew May


2018 Big Apple Awards Category: Best of Best, Video & PSA

2018 Silver Anvil Awards AOE Category: Most Effective CSR Campaign

Pair Up with JCPenney