This JCPenney Pair Up campaign is about giving back to kids in need while back to school shopping.
We Paired Up with JCPenney to bring awareness to the uncovered issue.
Responsibilities: Creative Direction, Concept Development, Production, Editing, Design
Agency: MBooth / Production: Compass Rose / Director: Andrew May
2018 Big Apple Awards Category: Best of Best, Video & PSA
2018 Silver Anvil Awards AOE Category: Most Effective CSR Campaign