GDC / ECD / Creating Content Since 1998

YouTube Beacons

Did you know that YouTube is more than Cat Videos? Well, now you know. What started as simple concept development and prototyping developed into a 2-year project working with really smart people. To promote YouTube's best performing channels, the team created 14 fully integrated campaigns in the USA and UK.
Shortly after, the campaign went global. 

Best part about it? My favorite spots aired in the MadMen Series Finale. Talk about full circle... 

These are some of the MANY MANY spots we created. 

Responsibilities: Creative Direction, Concept Development, Editing, Design

Agency: Co: Collective / Production: Caviar Films